1 In Style

Lim-Sane Shopping // Phillip Lim for Target

Like any good fashion-involved but budget-conscious girl, I’ve purchased a few designer collaboration items from Target in the past, most notably a Prabal Gurung tank and cardigan and a few of the FEED bags from this summer — the tote is now my #1 go-to reusable bag and the small velcro pouches are perfect for travel.

Selections from the Prabal Gurung for Target line

I did not participate in the madness that was Missoni for Target. And for both of these other collaborations, I leisurely made my way to the store days after the launch and chose from what was left.

But, for 3.1 Phillip Lim last weekend, I did things a little differently and found it to be a pretty fascinating fashion and social media experiment — I was shocked even by the way I reacted to the hype — so I thought I’d share my experience.

I’d read several articles, reviewed the lookbook and had a sense for the pieces I’d be most interested in but wasn’t particularly set on stalking the Target site just to nab one of them. I don’t usually like to fight the crowds, especially when it’s an online mob you can’t predict. But, as 9:45pm MT / 11:45pm EST approached on Saturday evening, I found myself signing on to Twitter just to see what chatter was happening {and okay, maybe I wanted one of those bags more than I’d like to admit}. Well, I got suckered in for a full 90 minutes. I just could not pull myself away from the #PhillipLimforTarget feed.

Target has handled each collaboration differently, so there was no guarantee the entire thing would go live at midnight EST, but boy did those tweeters believe it should and would happen. The main landing page went live first with a few of the featured items clickable — and buy-able! The Twitter stream went crazy with fashionistas and bloggers sharing links and announcing #itshere! Shortly thereafter, someone shared a link to another Phillip Lim item that wasn’t on the main page, but had somehow gone live. Interestingly, the link didn’t work for everyone and when changing just one number at the end of the link, some fans started discovering even more live products.

This is when I grabbed my techno-savvy, app-developing husband who tried to crack the code. Guys, we were so into this, we were trying to find Target’s hidden pattern in the releases and the numbers in the URLs. Crazy, I tell you — but oddly enough, we were having fun working as a team. Even if we were working as a team to indulge my shopping habit. What a silly, married life we’re leading!

When all was said and done, we called it a night around 11:30pm MT / 1:30am EST and had already placed two Phillip Lim orders {their free shipping over $50 policy did not help the impulse buying}.

Phillip Lim for Target purchases by JessAlayne.comSadly, the bags still had not gone live online so T-man agreed to head out to a Target around 9am the next morning {just an hour after it opened}. But — in a twist of fate, which I took to mean I absolutely needed one of those bags, I naturally awoke around 7am MT. At that hour on a Sunday, I would typically let myself doze for another hour but this time, I grabbed my phone and loaded up the Target app.

To my surprise, TWO of the bags I just shared on Friday were still available — and even better, were online exclusives! I swiftly added them to my bag but started having buyers remorse and went back to browse. Just minutes later, I went to check out and one bag was SOLD OUT {gasp!}. That free shipping came back to haunt me, and I let myself order the first bag, a purple bucket tote.

I kicked myself for a few minutes that I missed out on the absolutely perfect classic, black carry-on bag. In a last ditch effort, I attempted to add it to my cart again — and it worked! At $44.99, I was just under the free shipping limit, so that was the one shipment I’ll be paying for {out of an embarrassing four orders}.

Phillip Lim for target bags I purchased

Before you think I’m a total nutcase who doesn’t know the meaning of a budget, I absolutely do not plan to keep all of the things I ordered. I’ll be the first to admit I was swept up in the hype, exclusivity, and limited availability of the collection. On the other hand, I’m excited to review them — and possibly offer a few for sale now that ALL of the items I bought are sold out online {and some with only limited availability in stores}.

So tell me, did you shop the 3.1 Phillip Lim launch? Did you get the pieces you were hoping for? And what do you think about Target’s next collaboration coming in February? I, for one, hope to avoid the hype next time around!

Listening to: Incubus – Are You In?

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1 Comment

  • Reply
    September 18, 2013 at 2:24 pm

    I always wait a few months until these collaborations hit the clearance racks/online sales!

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